There's a first time for everything

Today we were at Southpointe Mall in Durham. Today we did things very similar to what we had done on Tuesday and Wednesday. When we first arrived we checked the sales numbers for the store the past week at this location and re-arranged things in the store to promote the healthiest sales environment. We also took a walk around the mall in the afternoon. This was a nice change in pace from the usual routine that we have experienced the first part of the week.

Our goal on our excursion was to essentially do a market analysis of other retail stores in the mall. We checked out an assortment of different stores throughout the mall after lunch to examine their different schemes as far as layout and atmosphere that the store attempts to create to attract its consumers. This little "field trip" was host to two retail first for me - first visits to Anthropologie and Urban Outfitters. Anthropologie is most definitely not a store that I would shop at, mostly because they don't carry and mens clothing. The floor as you walk in reminded me of the entrance of Cracker Barrel because of the light hardwood floor. The smell reminded me of a Bed Bath and Beyond because of all the scents from the candles and aromatic goods. All in all it was an interesting store. Urban Outfitters was a very cool store. Anthropologie is under the Urban Outfitters Umbrella except Urban Outfitters is a much more hip version of Antropologie and they carry mens clothing. I fully intend on going back to this store to shop at some point.